THEME 1
Why I choose this theme?
Passionate about fashion and photography as personal expression
From a young age, I’ve had a passion for both photography and fashion. I loved capturing moments with my dad’s camera and expressing my personality through clothes and accessories. As I grew older, I wanted to combine these two passions to shape my career.
Practicing fashion photography for two years.
With my aesthetic-driven lifestyle, I feel that fashion photography offers great potential for my personal growth. It’s a field where I can freely express my own artistic ideas and perspectives.
Passion for helping others and affirming self-worth through problem-solving.
I love solving problems for others and helping them achieve common goals. I also enjoy collaborating with people, working together, and creating shared memories. To me, a photographer should be a partner in the growth of a brand.
Theme Brainstorming
Preliminary Research
The Role of Photography in Fashion Industry
Bringing fashion designs closer to the public, making them more accessible and desirable, while increasing brand influence.
Democratizing fashion by providing a platform for aesthetic-driven art projects to tell stories and connect with audiences.
Essential for fashion branding and marketing, using imagery to convey brand identity, values, and resonate with the target audience.
Documenting the history and evolution of fashion.
The Role of Fashion Photographer
Highlighting designs, fabrics, and silhouettes, making them more relatable and desirable to the public.
Collaborating with stylists, makeup artists, and art directors to create editorials that showcase clothing, suggest trends, and shift fashion perspectives → Leading to new fashion trends.
Making niche or avant-garde designs more accessible, encouraging experimentation and creativity in fashion through visually captivating techniques.
The Role of Photography in Advertising & Social Media
Translating brands’s vision into visual stories, helping brands not just sell their products but also the lifestyle.
Photography is the main medium for showcasing fashion in platforms such as Instagram, Facebook, TikTok, Pinterest,… - where fashion is popular and shared by million of users everyday.
Social Media has given the rise to influencers, where people have impact on their followers purchasing decisions. They often collaborate with brands to create sponsored content, combining editorial-quality photography with their personal aesthetics.
Fashion imagery and fashion photographers play a crucial role in promoting, developing, and shaping the fashion industry, creating both commercial value and artistic significance for brands as well as enriching the cultural life of the society they inhabit.
Legendary Photographer: Helmut Newton & Richard Avdeon
Jil Sander Fall Winter 2023, Documented by Chris Rhodes